Hifancy, or (Xi Huan) is a Shanghai-based creative company.
The client has asked for a new modern and sleek logo to replace the old one that they believe to be quite aged and obvious.
The original concept for the name of the company ‘Xi Huan’
is actually a play on the Chinese word for liking or fancying something, with the second Chinese letter ‘Huan’ exchanged with the letter meaning ‘badger’ but has the same ‘Huan’ sound.
Concept - Tiger Yang
Design - Tiger Yang